Saying “No, Thank You” To the Cookies
We like our privacy. And sometimes we’re painfully aware that much of what we do online isn’t private at all. It’s disconcerting to be typing an email and suddenly realize that all of the ads on the side of the screen have changed to coincide with the topic of the email. Or to make a repeat visit to a website and be greeted by your first name. (Some marketers would say this is friendly personalization. I think it’s just creepy.)
Many websites are designed to insert a small file—a “cookie”—onto your computer. These cookies help identify you to the website, and may be required to use the site. Others retain information so you don’t have to re-type it every time to visit the site.
Still others track your searches and the sites you visit. They may even be able to glean your email address.
You can limit or prevent the use of cookies by changing the settings in your Internet Options. Or you can search “disable cookies” for specific instructions for your browser.
Not all cookies are bad. If you use online banking or bill paying services they may help you do business more quickly and safely. Some sites will remind you that you need to have cookies enabled to use the site.
You can visit websites without disclosing your identity.
There is no law preventing businesses from gathering or disclosing information about shoppers. Surveys have consistently shown that privacy is one of the top concerns when shopping online.
I like online shopping. I can shop for anything at 3 A.M. without driving forty miles. But I do think about the things I buy. And when I need bead bags, I buy them for cash at Wal-mart.
Here are 5 steps you can take to help protect your privacy online:
1. What information is the merchant collecting?
2. Is the information necessary to the transaction? For example, why does he need your mother’s maiden name to ship you a mousetrap?
3. How will the merchant use the information?
4. Will the merchant sell or share the information?
5. Does the merchant post a privacy policy?
Being aware of privacy issues can help you to say “no, thank you” to cookie monsters.